Built Tough, Backed by Real People: Why Dealers Are Switching to TRUE Attachments
Built Tough, Backed by Real People: Why Dealers Are Switching to TRUE Attachments
If you sell or rent heavy equipment, you already know the margin on a new excavator is razor thin. The real money is made — or lost — on the attachment package that goes with it: the buckets, thumbs, couplers, and rippers that turn a machine into a job-site workhorse. That's exactly where TRUE Attachments has built its reputation.
Based out of Springfield, Missouri, TRUE Attachments designs and manufactures high-quality aftermarket excavator attachments and distributes them through wholesale partnerships with dealerships and rental companies across the U.S. — coast to coast.
Founded by Someone Who's Actually Stood in Your Shoes
TRUE Attachments was founded by industry veteran Kelly Russell, who spent more than 20 years in the heavy equipment world — both as the manager of a large, multi-state rental fleet and as the owner of an equipment dealership himself. That's not a marketing bio; it's the reason the company exists.
"I saw a need in our industry for a supplier of high-quality attachments — based in the central U.S. — offering wholesale products at a price that would give a dealer the slight edge they need to win more deals and increase the average margin per deal," Russell explains.
Because the company was built by a dealer, for dealers, every decision — from pricing to product design — is made with your bottom line in mind.
Built Tougher, on Purpose
Today's excavators are dramatically more powerful than the machines of even 15–20 years ago, so TRUE builds accordingly. Standard features across the product line include:
- AR400 steel cutting edges for serious wear resistance
- Ear gussets and reinforced floor gussets for added strength
- Extra-rigid top boxes engineered around stress points
- Side wear strips to extend the life of every bucket
Dealers report attachments outlasting the competition even under extreme, sustained abuse — conditions that would void most warranties elsewhere.
No Nickel-and-Diming
One of the things dealers appreciate most: TRUE keeps it simple.
- Pins are always included — no surprise add-ons
- Attachments can be packaged in matching sets guaranteed to fit and work together
- Popular models are kept in stock for fast shipping from the Springfield, MO distribution center
That means fewer delays, fewer surprise costs, and more closed deals.
A Full Line of Excavator Attachments
From mini excavators to 50-ton machines, TRUE Attachments covers the full spectrum:
- "Quick Hitch" Mini Excavator Buckets (Wain-Roy alternatives)
- Mini Excavator Buckets (pin-on style)
- Heavy Duty & Rock Buckets
- Ditching Buckets
- Tilt Buckets
- Grave Digging Buckets
- Skeleton Buckets
- Rippers
- Quick Couplers
- Thumbs
Their attachments are built to perform across industries — construction, quarry and mining, timber, and oil and gas.
Real Warranty. Real People.
Every TRUE Attachments product ships with a one-year warranty against defects in design, materials, or workmanship — and if something does go wrong, the company works to get you back up and running fast.
And when you call, you get a real person — not a chatbot. You're talking directly with the team behind the design, manufacturing, and delivery of the product.
A Family Business, Growing Strong
TRUE Attachments launched with a team built on loyal family members, and that spirit still runs through the company today — a family business with two generations at work, and a third on the way.
Ready to Partner?
If you're a dealer or rental company looking for an attachment supplier that actually understands your business — competitive wholesale pricing, tougher-built products, real customer service, and a warranty you can count on — TRUE Attachments is worth a conversation.
📞 (417) 306-9612 📧 info@trueattachments.com 📍 3045 E Chestnut Expressway, Suite K, Springfield, MO 65802 🌐 trueattachments.com
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